Marchex, which harnesses the facility of AI and dialog intelligence to offer actionable insights derived from prescriptive vertical-market knowledge analytics, as we speak introduced the launch of a brand new integration with Freshpaint, a platform constructed for healthcare entrepreneurs to ship measurable efficiency whereas safeguarding affected person belief in a posh regulatory setting.
Freshpaint’s knowledge platform allows healthcare organizations to securely join and activate knowledge throughout channels, in order that they’ll hyperlink advertising and marketing spend to outcomes whereas safeguarding affected person privateness and complying with {industry} rules.
Empowering Healthcare Entrepreneurs with Stronger Outcomes
The Marchex-Freshpaint integration permits healthcare entrepreneurs to seamlessly join wealthy inbound name and dialog knowledge with downstream advertising and marketing platforms, in order that they’ll simply affiliate digital advertising and marketing exercise with phone-based affected person scheduling, with out placing protected well being data in danger. By leveraging superior knowledge seize and attribution, healthcare organizations can drive stronger advertising and marketing outcomes whereas working compliantly inside extremely regulated healthcare environments, unlocking new alternatives for marketing campaign optimization, affected person segmentation, and affected person journey administration.
“Integrating Marchex’s industry-specific dialog intelligence with Freshpaint’s main privacy-by-design infrastructure provides entrepreneurs clearer visibility into the affected person interactions that form demand,” mentioned Troy Hartless, President and CRO at Marchex. “Collectively, we’re enabling organizations to activate dialog knowledge with precision, tie advertising and marketing efforts on to booked appointments, and unlock extra environment friendly development throughout the affected person journey.”
“Healthcare entrepreneurs are underneath strain to drive measurable development on fastened budgets, they usually shouldn’t have to decide on between efficiency and compliance,” mentioned Ray Mina, CEO at Freshpaint. “By combining Marchex’s dialog intelligence with Freshpaint’s privacy-first infrastructure, we’re serving to groups flip privateness right into a strategic benefit — to allow them to join knowledge to actual appointment outcomes, show what works, and optimize campaigns with confidence.”
By means of Marchex’s AI-powered dialog intelligence answer, built-in with Freshpaint, healthcare entrepreneurs achieve deeper insights into affected person entry, appointment scheduling outcomes, and sufferers’ call-driven care navigation as they handle their care.