By now, sufficient has been written about Invoice Dobbins’ passing to firmly set up that our group has misplaced a legend. And we did. I’ve had just a few completely different sorts of relationships with Invoice over the many years, some contentious. That may occur when ladies have any affect in any respect on any explicit scenario. On the time, I used to be within the women’ nook, which might generally—in the end, because it did on this case—show unlucky.
Over time, issues cooled, and one night time in Columbus, on the Arnold, lengthy after mentioned females had been out of the image, Invoice got here as much as me and mentioned, “You already know, you and I ought to actually begin speaking to one another.” That was superb with me, so we did. And I’ll be perpetually grateful Invoice caught out the olive department. As Greg Valentino would say, Invoice was a great man.

Through the ’90s, whereas male bodybuilders had been setting the world on fireplace, producing icons that also, to this very day, haven’t been eclipsed, feminine bodybuilders had been setting their very own course—and Invoice was smack dab in the course of it, advocating for feminine physique athletes like few different folks on the planet. I can’t even rely what number of ladies he helped get a foothold in, and navigate round, our business. Whereas wildly benevolent on its face, there was a darkish aspect to it. On the time, among the ladies had been very brazenly doing a little very naughty and perverted issues with unusual males in resort rooms to pay their payments. That reality created an automated aura round anybody who doth profess an excessive amount of the attract of feminine muscle—a penchant of Invoice’s that acquired him labeled a “schmo.”
Sounds horrible, doesn’t it? “Schmo.” But it surely’s humorous—it truly simply sounds like a malevolent time period. I feel it’s the “sch” sound. Some folks did label others with the time period, intending some sort of malevolence, or to explain them as simply plain icky, to the purpose the place I had a number of ladies—each purchasers and my spouse on the time—who insisted I accompany them to any of Invoice’s shoots. And that’s the place I kinda acquired to know the man.
First, we’re all schmoes. For those who like women with muscular tissues—particularly sufficient to befriend, date, or marry them—then you definitely’re a schmo. I’m a schmo; most of my mates are schmoes. Simply how fanatical a fan you’re of it determines how schmoey you’re. And, for higher or worse, Invoice was up there.
The subsequent factor it’s a must to perceive is that artists are quirky. And Invoice was positively an artist. I’ll offer you an instance…
Again in these days, photographers loaded these items into their cameras known as “movie.” There have been no SD playing cards. The image they took was projected onto the movie, after which the movie needed to be despatched to a lab for processing, both into prints or slides. That took days. The one instantaneous sort of pictures that existed again then was known as “Polaroid.” The photographs weren’t practically the standard of movie, however you probably did get glimpses of what the actual pic would appear like so you would right lighting, angles, and so forth.
Let’s simply say that Invoice took loads of Polaroids and studied them intently. To the uninitiated, it was grueling. Every Polaroid took a minute or two to develop, then he had to take a look at it and take in what it was telling him, transfer one thing, change one thing… A string of these and your pump begins to fade. Whereas most photogs would shoot three or 4 Polaroids, Invoice would shoot twenty.

Then the guitar would come out—and never as a prop. OMG, he’s taking part in the guitar? Most shoots are scheduled both instantly earlier than or instantly after a present, whereas the topic is in “contest form.” So you possibly can think about: they’re ravenous, irritable, exhausted—they only need to get it over with. However Invoice shoots for Joe Weider. You don’t get any increased up the meals chain than that. So that you simply sort of nod alongside whereas he strums.
Ultimately, he stops, has you get again on set, contact up your oil, do just a few extra towel pulls—and guess what? He shoots one other Polaroid! AAAAAAGGGGG!!
Sure, I used to be being cheeky concerning the tech, however not concerning the expertise. For those who’ve ever shot with Invoice, you understand that it takes two days to recuperate. However why? Easy reply: respect for you presents and the status of being in print. Invoice was a consummate artist who took satisfaction in his work and put each ounce of himself into it. His eye, his thoughts, his imaginative and prescient—the Polaroids, the guitar—all mixed to elicit among the most inventive photographs that may awe folks for tons of of years to come back.
All of the photographers and writers of that period operated the identical method. The magazines had been the one supply of reports and knowledge we had, and so they had been all in direct competitors with one another. We needed what we put out to be one of the best. That’s to not say that there isn’t nice content material being produced right this moment, however my canine – the dumb one – may get a byline on-line. Nearly anybody who had their byline in print carried status sufficient to turn into a legend, particularly when you had been working for Weider.
In comparison with right this moment, there was only a handful of us contributing to only 4 or 5 magazines. As we speak, there are actually 1000’s of writers, photographers, videographers, and social media specialists contributing to a firehose of media deposited on quite a few on-line platforms all around the world. It’s watered down. Nobody is aware of who these persons are—or in the event that they’re even precise folks and never AI. Throughout Invoice’s tenure, when you had been following bodybuilding, notably the ladies, you knew his title.
The final time I noticed Invoice, I mentioned to myself that he didn’t look too good. However then once more, none of us do—we’re all getting outdated. A few of us do it a bit higher than others, and in an business fully absorbed with how we glance, folks similar to Lenda Murray, Mike O’Hearn, Monica Brant, and others set the stage for a remarkableness befitting our ageing business. However additionally they set the bar kinda excessive; all of us look horrible subsequent to them—at any age. So for me to say Invoice didn’t look so good, he nonetheless regarded fairly good. However I may inform one thing wasn’t proper, and we didn’t discuss it.
No matter killed him solely took his physique. The large quantity of inventive media Invoice left behind has immortalized a whole section of our sport. As historical past remembers and admires the ’90s period of bodybuilding—notably the ladies—Invoice’s pictures will probably be amongst these within the pantheon that outlined maybe essentially the most wonderful period of bodybuilding. Numerous athletes, lots of them legends, bear the mark of Invoice’s immortal artwork.
We might be unhappy about him being gone, however that accomplishes nothing. Being grateful he was right here and sharing his work is the easiest way to have a good time Invoice’s life. It’s a celebration nicely deserved. Godspeed, my outdated pal. You might be one who will stay perpetually.

